A new look that puts your journey first
ByAyesha Bashir
10 Dec 2025
9 min read

As part of our commitment to supporting your weight loss journey, we’ve given our website and the whole myBMI experience a fresh new feel that’s built around you. It’s more than a makeover. It’s our promise to make your journey simpler, more supportive, and easier to navigate every step of the way.
From quicker, smoother ordering to clearer access to guides from our clinicians, nutritionists, movement specialists and weight loss experts, we’ve created a space that feels like home for everything you need to reach your goals.
Key points
- Say hello to our new branding and logo. Everything looks fresher, and you will still find the same trusted clinicians, care and support guiding you through your journey. You'll also continue to have full access to all of our free guides, created by experts in nutrition, movement, education and medication.
- We’ve streamlined the myBMI service to make things simpler. Ordering is easier, treatment tools are clearer, and keeping on top of your plan feels more effortless than ever.
- Your weight loss journey will continue exactly as it always has. You will still request your treatment in the same way, our clinicians will still review and prescribe your plan, and you will continue to receive our full support without any interruptions.
Meet our new website
We’ve reimagined the myBMI website to feel fresher and much easier to navigate. Everything has been reshaped to help you get to where you need to be quickly, with a layout that feels cleaner, clearer and more intuitive from the moment you land on the page.
You’ll also find new tools designed to support your journey from the very start, including a way to check how much weight you could lose before beginning treatment. Our guides have been refreshed too, giving you better access than ever to expert advice, practical tips and all the information you need to succeed on your weight loss journey.

Sara Deambrosis, Head of Design:
“This redesign was inspired entirely by our patients and the success they achieve. We wanted to create a visual identity and digital experience that feels calm, confident and easy to use. Every visual element has been shaped to guide you smoothly through your journey. The structure is cleaner, the typography is clearer, and the overall flow is more intuitive, giving you a space that feels both supportive and modern.
We also wanted this brand to reflect the reality of weight loss. It is not only about taking a treatment. It is about the habits you build, the choices you make each day and the lifestyle you grow into as your confidence increases. Our new look has been created with that in mind. It supports the whole journey, not just one part of it.
From the new logo to the redesigned layout, myBMI has been crafted for you and your goals. It's about your BMI, your health and the long term changes you are working toward. This new design is built to grow with you and to support lasting success in a way that feels simple, beautiful and truly yours.”
What this means for you:
At its heart, our service stays the same. You’ll still start with a consultation, request your treatment, have everything clinically reviewed and prescribed by our trusted team, and receive your weight loss medication safely and discreetly. That journey isn’t changing. What is changing is how much easier it is to move through it, thanks to a fresh new look and clearer, more accessible design.
You’ll continue to get the full support of our clinicians, nutritionists and movement specialists, just as before. But now you’ll also have improved tools to guide you, along with more access to educational content, expert advice and step by step guidance to help you feel confident at every stage of your journey.
Ayesha Bashir, Prescribing pharmacist
“I want to reassure all of our patients that nothing about your treatment journey is changing. You will continue to receive your medication in the same safe and reliable way, and you will still be supported by the same dedicated team of clinicians who know your needs and understand your goals. What is changing is how much easier it is for you to access that support.
Our new tools give us more ways to guide you, answer your questions and help you stay on track, wherever you are and however you choose to cengage with us. Your journey continues with the same high quality care, now in a clearer and more welcoming space that is designed to make your experience feel better in every way.”
Smoother consultations
The consultation experience is now smoother from start to finish. It’s easier to see where you are in the process, what’s coming next and what information you need to provide. New patients can get started with more confidence, and returning patients can move through their treatment journey with fewer steps and less effort.
Everything has been designed to help you stay in control while giving our clinicians exactly what they need to keep your treatment safe, suitable and personalised to you.

New look for our treatment plans
We’ve redesigned our product and treatment plan pages to give you a clearer, more empowering view of your options. Everything is laid out in a way that helps you quickly understand how each treatment works, what to expect and how it can support your weight loss goals. No jargon, no overwhelm, just the information you need to make a confident, informed decision about the path that feels right for you.
You’ll see fresher visuals, clearer comparisons and simpler explanations, all created to help you explore treatments at your own pace. Whether you’re just starting out or looking to adjust your plan, our new layout makes it easier than ever to understand your choices and feel fully supported in choosing what fits your journey best.

Fresh guides by weight loss specialists
Our guides have had a complete refresh, but their foundation remains the same. They’re still built around our four pillars of lasting weight loss, giving you a balanced, whole-life approach that supports both your treatment and your long-term success. What’s new is how much easier it is to access the expert support that sits behind every word.
With input from nutritionists, dieticians, movement specialists and weight loss clinicians, our guides now bring you clearer explanations, practical advice and motivating insights, all designed to help you achieve the results you deserve. They look and feel better than ever, making it even easier to stay engaged, informed and confident on your journey.

Our four pillars of lasting weight loss:
Diet & Nutrition
Food should fuel you, not overwhelm you. Our nutrition experts focus on simple, balanced habits that help you stay fuller for longer, stabilise your hunger, and support long-term maintenance.
Movement
You don’t need intense workouts to make progress. We show you how to build realistic, enjoyable movement into your day, helping you lose fat, protect muscle and feel stronger in a way that suits your lifestyle.
Education
Understanding how weight loss works puts you firmly in control. From mindset to metabolism, we give you the tools, tips and knowledge that help you stay motivated and confident, whatever stage you’re at.
Medication
Understand how our treatments help quieten food noise, reduce appetite and support steady, sustainable weight loss. These guides walk you through dosing, side effects, and how to get the most out of your plan, so you always know what to expect.
With our new website, you’ll have smoother access to all of these guides than ever before, giving you expert-backed support whenever you need it. It’s like having a whole team in your corner, cheering you on and helping you make every step count.#
An app to support your journey
We’re also launching a weight loss companion app to support your journey. Here, you’ll be able to manage your orders, track your weight and explore all of our expert guides, wherever you are. No stress, no fuss! Just your journey in your pocket.
We'll let you know as soon as it's available for download.
Why we built this new experience for you
We made these changes because our patients deserve a service and a website that truly reflects the life changing results they are working toward. myBMI has always been about more than medication. It is about giving you the right support, the right tools and the right guidance to create change that lasts. Our website needed to show that, and it needed to give you even more than before.
Here is what our patients tell us our programmes did for them and what we want our website to stand for:
- Better overall health and more day to day energy
- Increased confidence and motivation
- Support that reaches beyond weight loss and helps with mental wellbeing
- Improvements in heart health, cholesterol, diabetes and long term conditions
- Results that stay with them for life, not just for a short time
Our new website reflects everything we stand for. It gives your weight loss journey the home it deserves. It is clearer, calmer, more supportive and built entirely around you.
Because when you feel confident in us, you feel more confident in yourself and in the results you can achieve.
This new experience is designed to go the distance with you every step of the way, just as we will.
Your questions answered
Will prices be going up?
No! This update will not affect our prices or change how our service works.
Will this affect my last order?
No. Any existing orders will remain the same, and there’ll be no changes in placing future orders. Our service isn’t changing, just its look.
Will the website be down at any point?
Nope! Because we’ve already made the changes. If you’re having any difficulties accessing our site or services, please get in touch.